Windsor: Same day conversion rates in White Label Dating’s UK Casual division have increased by 114% over the last four years, the company announced today. In tandem, seven day conversion rates have also increased by 69% compared to four years ago. This follows a period of strong and stable growth thanks to a surge in new partners registering to the platform.
The rise in conversion rate can in part be accredited to increasing engagement levels in the division, as a result of effective CRM campaigns from White Label Dating’s dedicated customer engagement team. New partners investing in driving high quality traffic to the platform has also contributed to the increase in engagement levels.
The customer engagement team engage members through a targeted programme of email, in-app merchandising and Intercom, used for in-app push notification campaigns. As a result of more focused targeting and Intercom support, special offer response rates have increased by up to 50%.
White Label Dating is the multi-award winning platform that lets brands and entrepreneurs launch their own branded online dating sites. With over 1,700 international partners, the company powers over 27,000 sites across all major English-speaking territories and networks.
CEO of White Label Dating, Steve Pammenter, commented:
“It’s great to see such steady and continued growth in the UK Casual division. The team have worked extremely hard, working closely with our partners to optimise their conversion rates and increase their revenues.
“We’ve been implementing effective cross sell strategies across our partners portfolios; some partners see 25% of their traffic cross register and convert, helping them to significantly increase their ROI while maintaining strong baseline conversion rates.The success of these strategies have helped boost conversion rates in the division. We look forward to continuing this growth into next year.”
Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
WhiteLabelDating.com is part of Venntro Media Group. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA.