London: Venntro Media Group, Europe’s largest privately owned online dating and lifestyle services company, has joined the Online Dating Association (ODA). All sites on the company’s UK Mainstream network are now certified members of the association – set up to establish a Code of Practice to uphold industry standards and keep daters safe online.
The ODA is a self-regulating trade body, set up by key players within the industry, that encourages the sector to work together to set standards and deliver safe user experiences. Their Code of Practice, which all members must adhere to, outlines policies that ensure the protection of user’s data and the proper operation of services, as well as offering advice on how to make dating as safe as possible.
Joining the ODA is the latest step Venntro are taking to keep members safe, following their WooWise division, which houses established low cost site Smooch.com. WooWise joined the ODA in June 2015.
The safety of their members has always been a priority for the company, who were awarded the Scamalytics Safer Dating Award at the UK Dating Awards 2015 and Highly Commended in the Best Customer Service category. In 2013, Venntro set up the Online Dating Protector, a service dedicated to protecting members from the dangers of online dating scams.
Steve Pammenter, CEO and co-founder of Venntro Media Group, commented:
“We’re thrilled to become a member of the Online Dating Association. We’re fully committed to upholding industry standards and have always put the safety of our customers first.
“The Online Dating Association is a really positive presence in the industry and we’re proud to be working alongside them to make the industry better by create safer user experiences.”
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About Venntro Media Group
Founded in 2003, Venntro is an award-winning global media group that connects people to a life they’ll love through dating, lifestyle and social networking technology. Providing services to over 50 million members worldwide, Venntro operates in all major English-speaking territories with 25,000 sites and 1,700 commercial partners across seven continents.
With a diverse portfolio of internationally recognised brands, businesses operating under Venntro include Smooch.com, JustSingles.com and its core product White Label Dating – an award-winning platform allowing brands and entrepreneurs to power their own branded online dating sites. Venntro is part of the Tech City UK Future Fifty programme, is a City A.M. Leap 100 company and is one of LSE’s ‘1000 Companies to Inspire Britain’.